WHY LOVE is a single from Asake, released February 12, 2025 under his newly established independent label Giran Republic — his first release after exiting YBNL Nation, the label that had signed him from OAU and released all three of his prior studio albums. Running 3 minutes 30 seconds and classified as Amapiano on Apple Music, the track serves as the lead single for his fourth studio album M$NEY. The music video, shot the same day and premiering simultaneously on YouTube and Apple Music, features American influencer and model India Love Westbrooks and showcases pieces from Asake's upcoming unisex clothing line, GIRAN — a signal that WHY LOVE was designed to open a new chapter in his career across music and fashion simultaneously.
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Blaqbonez ft. Asake – ChanelWHY LOVE ended 2025 as the most-streamed Nigerian song of the year on Apple Music Nigeria — ahead of Wizkid's Kese (Dance), Davido's Funds and every other Nigerian release of 2025. It was featured on Afrobeats Hits, Naija Hits, Afrobeats Hits: Best of 2025 and Africa Now: Best of 2025 playlists on Apple Music. Asake described it as "the perfect anthem for anyone who's ever been in love, navigating a situationship, newly single, or just enjoying life." The release arrived carrying his Grammy nomination for Best African Music Performance, further confirming the global attention he had already earned through Terminator, Lonely At The Top and his three consecutive album cycles.
Rating: 9/10.
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