Wizkid: A Masterclass in Staying Relevant in the Music Industry

Fast-rising artist Shallipopi has emphasized the importance of silence in helping musicians maintain relevance in the music industry.

During an interview with 78 Factory, Shallipopi, whose real name is Crown Uzama, revealed that he believes emulating Wizkid's social media decorum is the secret to staying relevant.

Shallipopi emphasized that musicians who talk excessively tend to lose their value. Instead, staying silent allows their music and success to speak for them, just like Wizkid.

"I believe that when you talk too much, you start to lose your value," Shallipopi said. "So I try to stay silent and let my music speak for itself."

Shallipopi, a rising star from Edo state, expressed his perspective on the power of silence and letting music speak for itself.

Inspired by Wizkid's approach, Shallipopi believes in the significance of maintaining a certain level of mystique and letting his artistry do the talking.

During the interview, Shallipopi also clarified that his genre of music is not afrobeats but rather afro-pluto. This distinction showcases his individuality and creative vision within the music industry. By exploring and embracing a unique sound, Shallipopi aims to carve out his own niche and make a lasting impact on the Nigerian music scene.

Why Silence Matters in the Music Industry

Shallipopi's advice on the importance of silence is well-founded. In the age of social media, it's easy for musicians to overshare and lose their sense of mystery. But by staying silent, musicians can create a sense of anticipation and excitement around their music.

When fans don't know what to expect, they're more likely to be drawn in and listen to the music. This is especially true for new artists who are still trying to build their fan base.

Of course, silence isn't always the answer. Musicians still need to communicate with their fans and promote their music. But they should do so in a strategic way. Instead of sharing everything about their lives, musicians should focus on highlighting their music and their unique artistry.


Shallipopi is a rising star with a bright future ahead of him. His advice on the importance of silence in the music industry is valuable for any musician who wants to stay relevant and make a lasting impact.

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