Shallipopi, whose real name is Crown Uzama, sat down with 78 Factory and made an observation that is simple but worth thinking about. He said he believes in staying silent and letting the music speak — and that Wizkid is the model he looks to for how to do it.
"I believe that when you talk too much, you start to lose your value," he said. "So I try to stay silent and let my music speak for itself."
His point is not about being mysterious for the sake of it. It is about understanding that in the current social media environment, overexposure is a real risk. Artists who are constantly online talking about everything tend to lose the sense of occasion around their releases. Wizkid is the clearest example of the opposite approach working at scale — he goes quiet for months, drops something, and the internet reacts as if the world stopped. That is not accidental.
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Wizkid – Kese (Dance) | Morayo AlbumShallipopi also used the interview to clarify something about his music: he does not consider himself an Afrobeats artist. His genre, in his own words, is afro-pluto — a term he uses to describe a sound that is his own rather than a category handed to him by others. Coming from an artist from Edo State who broke through with a style that did not fit neatly into any existing box, that kind of self-definition makes sense. He built his own lane and he wants to name it himself.
It is a short interview but it covers two things worth paying attention to as Nigerian music keeps growing — how artists manage their public presence, and how they think about the language used to describe their sound.
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